*HOW NOT TO BUILD YOUR BRAND*

*HOW NOT TO BUILD YOUR BRAND*

Here’s a link to our presentation at The FIRM (Forum For In-House Recruitment Managers) conference a few weeks ago. It covers why all the things you think you know about brand and the people you’re trying to talk with, are in fact false. Controversial stuff – but makes a lot of sense when you take a moment to step out of your employer marketing or recruitment bubble.

The slides are 100% self explanatory too, so no need to have them bought to life. Tell us what you think – do you agree with our point of view, or is it a tough pill to swallow?

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