Written by Tam Salih, Communications Consultant at Tonic
Last Thursday I attended 2015’s first Breakfast News event. And having been a regular at past BNs, it was great to see such a strong turnout for the year’s first event.
With a new venue, new sponsors and even a new hashtag, it felt different. Three things remained true to the Breakfast News brand, however: the excellent networking; fantastic content; and great speakers – oh, and the food of course!
It was great to have the Rt. Hon David Blunkett with us too, who’s quite frankly nothing short of an inspiration – having done so much for UK education; never letting anything stand in his way.
The theme for this event was a particularly interesting one: “How can employers begin to understand the very different expectations of students today, and begin to create a more personal and more meaningful connection?”
What did we learn? Here are six facts to consider:
- Millennials want to know how brands will make a difference to their lives. They crave meaning and purpose and it’s the job of employers to match what they’re able to offer with those needs.
- By understanding the differences in behaviours between age groups better, employers can market to them more effectively – ultimately, you’ll hire more of the right people.
- Millennials are truly global. These are our future world leaders, they want their opinions to matter and their voices to be heard.
- There are fewer young people so it’s even more important for employers to make sure they build better relationships with them. This can only be achieved by providing inspiring leadership and a platform to nurture and empower talented individuals.
- Delivering anything less than an amazing candidate experience will damage your reputation.
- Social Mobility is hugely important but it’s not an issue for employers to tackle alone; education, government and wider society all have a vested interest.
These really are the expectations of the younger generations today. They have the in-demand skills that you need, and they’re fully aware of this. They’re not afraid to bargain or keep their options open.
The question for me is, how will employers respond in a long-term and meaningful manner? To paraphrase a great man, “Ask not what young people can do for you, rather what you can do for young people.”