Here’s a recording to our first Google Hangout where we’re sharing some Tonic thinking around how NOT to build your brand. We focus on a number of factors that mean traditional marketing has fundamentally changed and that building real engagement with your audience requires a fresh approach.

This presentation followed the well received talk at the last #FIRMday. We’ll be back in a couple of weeks to share some more Tonic thinking with you all live, so watch this space…