Magical Micro Moments – Tonic’s top tips

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We’ve heard lots recently about micro moments. Google says they exist because mobile devices have changed the way we live our lives; the way we interact with each other; the way we consume information; the way we interact with brands; the way we make buying decisions; and yes, the way we look for jobs.

We each (apparently), check our devices up to 150 times a day. That’s 150 moments per day. 150 opportunities for interaction. 150 chances to provide ‘contextually relevant content’ that surprises, delights and starts a conversation. 150 chances to build your brand, create interest, intrigue and influence.

But, you need to stand out from the crowd. You need to be compelling or you’ll get lost in the background noise.

To avoid this we suggest you begin by putting yourself in the position of the person you want to communicate with. What are they interested in, what can you do that would benefit them most? If you think about it there’s plenty of opportunity for us to make each moment count.

To make this easy for you we’ve consulted, thought about and reviewed the range of data that’s out there. Our condensed tips to make the most of micro moments for employers are:

Make a moments map
Identify which moments are important to your audience. Which ones matter? Think about this carefully, and put into context when and where your message would be most effective and relevant.

Understand the needs of your audience in that moment
Ask yourself, “What would really impress, intrigue, help, excite or compel them at this moment in time”.

Use context to make it work
Use of location and time data to make your messages personal and relevant. Don’t put content about Northumbria in front of someone in London – unless you know they want it.

Make it seamless
Deliver an experience that easily moves from one device to the next. So, if I save a job you’re advertising while I’m on my phone on the way to work, then keep it accessible so that I can continue applying from my laptop when I’m at lunch, or on my tablet in front of the telly later on.

Think longer-term
Every interaction is an opportunity to build your reputation; a chance to show that you know your onions, and that you can be of help to the people you need. Just like us, right now, in this moment.

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