It’s the SoMe graduate conference & awards do tomorrow (23rd Jan 2014). The conference agenda looks great; lots of case studies, market data and a bit of looking forward to what’s next for us all too. There’s also the awards event later on in the evening – we’re short listed in several categories for a range of our work. We have our fingers crossed.
With the emphasis of the conference being on whether social is right (we hope that there are very few people that actually need convincing that they need to be active), the channels that can be used to serve content and their various merits, we’re going to take a slightly different perspective.
In the afternoon Tom is sharing the stage with Andrew from Mars and they’ll be looking at the HOW of content provision. How can we use the content generated to build conversation? How can we use those conversations to build community? How can we use social to convey our personality, our human brand, rather than simply pushing content? How does this change the dynamic of employer marketing altogether? How have Mars used this thinking to bring the people they need into the business?
We’ll share the slides we use later in the week but be warned that we’re not going to give away the magic ingredients, the secret sauce. You’ll have to talk to us to get that thinking…
Hope to see you tomorrow.
Tonic thinking 