How did it feel to win our first RAD award?

RAD award trophy 2014

Awesome! Truly.

We’ve had our fair share of wins and sore heads in the past; we’ve enjoyed the Red Bar until dawn on more than one occasion. In Mark’s case, he counted that last week was his 25th night of attending – and even remembers that they used to be called The BRA’s (British Recruitment Advertising Awards)!

But last Thursday was different for us. It was the first time, we as Tonic, had submitted any work for consideration. And, being up for four nominations as a newcomer was really exciting. Seeing Mars’ #TweetShop win the Best Ambient/Outdoor category, was thrilling. The champagne flowed.

Since we launched the campaign in February 2013, #TweetShop has taken off like it had superpowers, scooping Work of The Year and Best Digital Solution at the CIPD awards shortly after its launch, Innovation at The FIRM’s and Best use of Twitter at SoMe. This award rounded off the fantastic year it, Mars and Tonic have all shared.

We’d like to say a massive well done to all last week’s RAD Award winners, and a very big thank you to those who’ve been involved in making the start of 2014 so special.

See you there next year.

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