Another year, another RADs. But not just any RADs.

Last year’s RAD awards was a special night for us. It was the night that we won our first RAD award. Our #TweetShop created loads of buzz, great results and scooped the Best Ambient/Outdoor prize.

It was a special feeling for us all – and a fantastic way to round off our first year in business.

One year on and we’ve doubled in size. We’ve moved offices twice. And we’ve begun working with a whole host of new and exciting clients.

You can imagine, then, that we were thrilled to find out we’d been shortlisted for three awards this year. Two for our work with Tesco: Best Graduate Recruitment Campaign; and Best use of Mobile for our first-of-a-kind Snap It! on-campus innovation. And finally, Best Recruitment Literature for a new client of ours, Berwin Leighton Paisner.

Being the 25^th anniversary for the RADs guaranteed it would be a special night anyway. And we were hoping to make it extra special by picking up another award.

Well, we’re pleased to say we weren’t disappointed. And nor was our client.

Our work with Berwin Leighton Paisner to turn their graduate recruitment brochure into more of a story with a really human and conversational feel impressed the judges.

You can look at the brochure here.

It really was a great end to an even greater year.

Well done to all the shortlists and winners from the evening, and of course to our clients who’ve trusted us and provided us with the opportunity to deliver some exciting and creative work.

See you there next year.

Picture Time:

Tonic’s Executive Creative Director, Mark Horley, proudly receiving the Best Recruitment Literature award, along with Alan Demirkaya, the Graduate Recruitment and Trainee Manager at Berwin Leighton Paisner. The award was presented by our good friend Nick Francis, Creative Director of Casual Films